Blog – How to Get Clients
Here’s one of life’s most important lessons (in my opinion): frustration is the distance between expectation and reality. I first encountered this truth as I conducted research for my doctoral dissertation, which focused on the positive psychology and human flourishing. Every so often, researchers explore the happiest nations. The Dutch and other Scandinavian countries
People buy a toaster from people they don’t know. They prefer buying a toaster from someone they don’t know. They will buy it online from a search or pick it up at Wal-Mart and use the self-checkout. They need to be sold on how this toaster is better than the one right next to
In a previous blog post (How to Get Your First 100 Clients), I wrote about how most of my clients come through people I know. (They don’t come from advertising.) The client I’m currently seeking is no exception. His organization was put on my radar by my friend Al. “You’re exactly what they need,” Al
You got a credential. Now clients are no excuse. You spent a few dollars on a nice website and even followed CAM’s advice on making your client the hero. Your organization or denomination got your email announcement that you are now certified and ready for clients. You’ve been writing a small post about coaching and
The more people who know about you, the more likely you are to get hired. One way to let more people know about you is to be an expert. This might sound counter to coaching since a foundational premise of coaching is that the client is the expert, but even then, you are the expert
If you’re going to be coaching for a living (or for some income), you need clients. That may be axiomatic, but it still needs to be said because I know far too many good coaches who have too few clients. As coaches, we have to develop our ability to coach, but we also have to
We’ve categorized our posts so you can learn more about specific areas of coaching.