Blog – The Basics of Starting a Coaching Practice

  News flash: coaches must be marketers. If you’re going to be a coach who has paying clients, you must engage in some degree of marketing, otherwise, you’ll be a talented coach with nobody to coach. Even though marketing is essential to coaching, I’ve found that many (if not most) coaches do a poor job

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  I’ve been training coaches for nearly twenty years.  My estimate is that I’ve trained two to three thousand people in that time.  My other estimate is that about two-thirds of them have the potential to be good or great coaches.  My third estimate is that less than one percent of them are earning income

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  The discussion that causes the most angst with coaches is the talk about how much to charge. New coaches seem embarrassed about communicating their rate to new clients. There are lots of reasons this is true. The new coach doesn’t feel worthy to charge what feels like a high rate. They can feel like

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  Most of us can’t wait for 2020 to be over. Surely, we think, better things are in store for us in the new year. As we come into the new year an annual tradition will prevail. Even if you don’t actually write down some New Year’s resolutions, I’ll bet you at least think about

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  If you’re a coach, you believe everyone needs a coach. Part of this conviction comes from what you have experienced in your coach training. You have seen the impact and power of coaching in people’s lives. You have discovered a coaching conversation with even a little bit of skill can have some pretty amazing

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  Most coaches get into this business because they want to help others and enjoy doing so. But let’s face it, sometimes the joy leaks and coaching becomes a job. The main culprit? Like any professional service, coaching has its share of mundane tasks, meaningless matters, and otherwise maddening obstacles. The dark side of the

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