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Podcast: Coaching Leaders


Merlin Switzer is the Founder and CEO of Switzer Associates ( He is certified as a PCC coach with the International Coach Federation, and he is our guest today on the Coach Approach Ministries Podcast.

His calling is to coach leaders, especially senior leaders and business owners. He believes that if he can impact a leader, there is a rippling effect throughout the organization. The higher the leader is in an organization, the greater the impact.


Podcast: The Typical Twelve


Brian and Chad discuss the “typical twelve” responses to distress. These are responses coaches should avoid.

  1. Advising: I think you should leave the room the second he raises his voice.
  2. One-upping: You think that’s bad? Let me tell you about the rages my husband gets into.
  3. Educating: I can recommend a really good book that describes what happens in the brain when you’ve been traumatized as a child.
  4. Analyzing: It sounds like you have internalized your father’s rages so that your husband’s raised voice triggers that old fear.
  5. Storytelling: Did I ever tell you what I did on my honeymoon when my husband yelled at me?
  6. Minimizing: Well, at least he doesn’t hit you the way your father did.
  7. Sympathizing: I feel frightened when I hear how angry he gets.
  8. Interrogating: How often does he go into one of these rages?
  9. Reassuring: I’m confident that you’ll find a way to resolve this together; the two of you have been through a lot.
  10. Avoiding: Let’s talk about something else, OK? This topic is quite upsetting.
  11. Diagnosing: It sounds like you have some typical codependent personality traits. OR It sounds like he has dysfunctional anger syndrome.
  12. Judging: It sounds like you’ve made a poor choice in a spouse.