Merlin Switzer is the Founder and CEO of Switzer Associates (switzeronleadership.com). He is certified as a PCC coach with the International Coach Federation, and he is our guest today on the Coach Approach Ministries Podcast.

His calling is to coach leaders, especially senior leaders and business owners. He believes that if he can impact a leader, there is a rippling effect throughout the organization. The higher the leader is in an organization, the greater the impact.