What does it mean to create awareness?
- New Knowledge
- New Perspective
- New Connections
What are a few ways to improve our ability to create awareness in our clients?
- Get “pushier” when it comes to challenging your client to expand options
- Ask better, more thought-provoking questions in contrast to questions that just invite the client to cover familiar territory
- Dial up your own creativity in terms of what you’re willing to try (and risk)
- Develop a tool or resource designed to spur client creativity
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