Over 2,500 years ago, the great storyteller Aesop shared a short fable about a farmer whose goose suddenly started laying golden eggs. After getting rich from selling some of the eggs, the farmer decides to get all the eggs at once by killing the goose. Unfortunately, the foolish farmer ended up with no goose …
In 20+ years of coaching and training other coaches, there are few phrases I’ve heard more than the cry of “I don’t like having to sell myself.” While I empathize with those who voice this concern, I also detest it. You see, this is the refrain of the under-utilized coaches, the motto of those …
One of my favorite jokes is one you’ve probably heard. It’s about a guy who’s looking for his car keys late at night along the highway. When a friend comes by to help and asks him where he dropped the keys, the guy points 10 yards away and says, “Over there in the bushes.” …
No matter the profession, anyone in that profession faces an important obstacle when it comes to attracting new clients: potential clients don’t know about or care about the profession in the same way the professionals do. This is no less true when it comes to the coaching profession. If we’re not careful, we coaches …
Three Things About Which Your Clients Really Don’t Care Read More »
