As a beginning coach, my mantra was “I can coach anybody about anything.” And while coaching is easily applied in a lot of areas, it can really make it difficult for a potential client to realize they are exactly who you are looking for.

In a recent event we called Coaching Breakthrough, Chad Hall said that your coaching niche should be binary. For the less nerdish out there, binary simply means off or on. When a potential client hears your niche, they should have one of two responses — that’s sounds exactly like me or that isn’t me at all.

Yet I find coaches are really hesitant to narrow their niche for fear of instantly losing lots of possible clients. It is the rare occasion that someone narrows their niche too far.