Blog

Every week, we publish a new blog post that addresses
the coaching issues that concern
you

7.15.25 Blog

Recently the Sunday school class I teach took a deep dive in C.S. Lewis’s classic The Great Divorce. In this imaginative exploration of the afterlife, Lewis gives us a parade of unforgettable images, but none startled me more than the herd of unicorns. Yes, you read that right. If you haven’t read the book (or

Read More »
6.24.25 Blog

A few years ago, I found myself totally dreading a client session, which is not normal for me. I love coaching. But I had been coaching Mike for almost five years. Every third Thursday at 10 a.m., like clockwork. And that was the problem: it felt like clockwork. Mike would show up, talk through a

Read More »
6.10.25 Blog

Let’s clear something up that confuses many would-be coaches: coaching is not counseling. You’d think that would be obvious, but it’s not—especially to people who are just getting started in the world of coaching. In fact, one of the most common concerns I hear from beginner coaches is something along the lines of: “I don’t

Read More »
16. Toilet

I appreciate clear agreements. When you drive through at Steak-n-Shake, they tell you, “This isn’t fast-food.” I know not to expect to whiz right through the line. This is helpful. Sometimes when I give the message at a funeral, I inform the family, “It’s ok to cry. It’s ok to laugh. There will be times

Read More »
5.20.25 Blog

Since we founded CAM nearly 20 years ago, we’ve equipped thousands of coaches to make a kingdom difference in the lives of the people they coach. That’s great. However, one of my biggest disappointments over the past two decades stems from the actual amount of coaching that’s occurred. Too few clients for the number of

Read More »
5.13.25 Blog

“Knock knock.” “Who’s there?” “Interrupting cow.” “Interrupting cow…?” “MOOOOO!!” One of our first rules as coaches is never to interrupt. You shouldn’t… until you should. The time to interrupt is when you realize you are no longer partnering with the client. Partners work together. When the client is talking more than 80% of the time,

Read More »

Don’t miss another post – click below to receive notifications when we publish!