Since we founded CAM nearly 20 years ago, we’ve equipped thousands of coaches to make a kingdom difference in the lives of the people they coach. That’s great. However, one of my biggest disappointments over the past two decades stems from the actual amount of coaching that’s occurred. Too few clients for the number of

Most coaches get into this business because they want to help others and enjoy doing so. But let’s face it, sometimes the joy leaks and coaching becomes a job. The main culprit? Like any professional service, coaching has its share of mundane tasks, meaningless matters, and otherwise maddening obstacles. The dark side of the coaching

  In 20+ years of coaching and training other coaches, there are few phrases I’ve heard more than the cry of “I don’t like having to sell myself.”  While I empathize with those who voice this concern, I also detest it.  You see, this is the refrain of the under-utilized coaches, the motto of those

For the coaching session to sound like a real conversation, coaches need to go beyond the basics. In a blog post written exclusively for CAM, Trish Bussey Jeter, a sought-after speaker and leadership coach, shares four strong steps to starting a thriving coaching practice. From Trish: As children we dreamed about doing big things—anything seemed

  I’ve been training coaches for nearly twenty years.  My estimate is that I’ve trained two to three thousand people in that time.  My other estimate is that about two-thirds of them have the potential to be good or great coaches.  My third estimate is that less than one percent of them are earning income

  News flash: coaches must be marketers. If you’re going to be a coach who has paying clients, you must engage in some degree of marketing, otherwise, you’ll be a talented coach with nobody to coach. Even though marketing is essential to coaching, I’ve found that many (if not most) coaches do a poor job